Beyond Bulls & Bears


US equity outlook: Opportunities for active management

If 2023 was the year of the “Magnificent Seven,” 2024 may be a year where small-, mid- and large-cap companies will take the spotlight, according to Franklin Equity Group.

For those investors who entered the year expecting a continued regime shift away from growth equities, 2023’s equity market performance likely came as a surprise. US equities broadly posted double-digit returns through November 2023, with growth equites climbing roughly 36%.1 Those initial expectations were understandable as uncertainties about inflation, interest rates, global growth and geopolitical conflict dominated headlines and were top-of-mind issues for investors globally. As the year progressed, inflation moderated meaningfully, and the US Federal Reserve (Fed) slowed the pace of interest-rate increases in response to new data. Looking ahead to 2024, we expect inflation will continue to moderate and economic growth to slow; we remain positive and see the potential for rate cuts to come into focus in the second half of the year. Our outlook reflects an expectation for a soft landing. If the labor market remains healthy and unemployment hovers around 3%–4%, it is difficult to imagine a case where, if the United States does enter a recession, it is anything but shallow. That said, we continue to monitor consumer health along with corporate outlooks for signs of a weakening economy.

We believe 2024 will prove a positive year for US equites, driven by improving profit margins and rebounding earnings growth across most sectors. With current valuations not leaving much room for multiple expansion, a focus on relative growth and the ability to look beyond the concentrated benchmarks are where we see the greatest opportunities. As such, we believe 2024 looks particularly attractive for active managers where idiosyncratic factors drive returns outside of macro factors. In this environment, we believe investors should be focused on quality and earnings visibility and on areas of secular growth in the economy.

Several areas of focus for us in the new year:

Beyond the Magnificent Seven:2 We expect market breath to expand to include small- and mid-cap companies

A narrow group of mega-cap growth stocks, the often-called “Magnificent Seven” dominated US market returns in 2023 (Exhibit 1). These companies offered strong cash flows, competitive strength, and exposure to Generative artificial intelligence (AI). While we continue to view these companies as market leaders, we do not think the level of relative outperformance for these stocks is sustainable. The outperformance of such a narrow group of companies has created an opportunity for active managers who are able to look beyond the benchmarks. We see 2024 as a year where market breadth will expand and small-, mid- and large-cap companies will take the spotlight.

Exhibit 1: The Magnificent Seven and “The Rest” – Bifurcation in US Equity Market Returns

US equities are continuing to outperform many global markets

The United States is one of the largest and most diverse economies globally, driven by technological innovation, entrepreneurship and a robust consumer market. In 2024, we think US economic growth and technology leadership can drive better returns than other global equity markets. We continue to see the US equity market as a growth-centered economy relative to other regions around the globe.

The excitement around AI will continue to grow

We believe generative AI represents the next major computing platform shift and will likely be a multi-trillion-dollar investment opportunity over the next decade. In 2024, we expect to see early AI applications enter the market for consumer and enterprise use. Longer term, generative AI has the potential to accelerate productivity growth, drive margin expansion for many companies, and be a tailwind for economic growth.

While we remain watchful of macroeconomic uncertainties, they do not drive most of our investment decisions. At Franklin Equity Group, we believe active management is critical to moving quickly and successfully in today’s dynamic markets. We look for opportunities that can potentially deliver positive long-term results, even in an environment of elevated interest rates. We have been finding opportunities in high-quality businesses levered to durable secular growth themes with market-leading competitive positions, strong financials and balance sheets with the ability to invest and grow through a range of economic conditions.

Get Content Alerts in My Inbox

Receive email alerts when a new blog is posted.